“We promote our facility as a coaching facility now. Supplements for bodybuilders and contest prep coaches immediately come to mind, but this could also work for equipment and apparel that targets men. “We try to focus more on giving our members results, rather than just ‘sign up here and come in as you like,’” said Musleh. Blue Since blue is a masculine color, I’d only use blue for fitness logos that target men specifically. Members can follow up on their body scan in the future to determine the progress they’ve made. And the Munster location is just one example of how their Anytime Fitness facilities are anything but a simple 24/7 workout option.Įxercisers at Munster receive a fitness consultation and body scan. They’re adding the purple turf performance area to some of their existing locations. The Muslehs invest in their facilities and their members. I have been working with Attention Signs and Graphics for many years having used them back when I was with Telstra. After our first location we were still in the grocery business, but we left it after our opening our third location.” Keeping Things Current Once you’ve found the desired club, their address, phone, email, and web information will be displayed. If you would like to join or find a specific Anytime Fitness club, please use the Club Locator. To learn more about a club close to you, please contact them directly. We started looking for territories that were available. Anytime Fitness clubs are independently owned and operated. The support from corporate was phenomenal. “We started with one location and learned the business. “Getting involved in this market was great because there wasn’t too much competition,” said Musleh. As the largest, and fastest growing, 24-hour, co-ed fitness franchise in the world, Anytime Fitness can help you address the wellness needs of your employees. The two had been members of a nearby location and saw the need for more, so they branched out from the family grocery business. The brothers opened their first Anytime Fitness in LaPorte, Indiana in 2013. We have different packages and see what works for everybody." The Beginning With your membership you have an option to choose unlimited training. At (the Munster location), we were emphasizing our group training during presales. “Right now the industry is changing a little bit,” said Musleh. A large patch of purple turf signifies the performance group training area that features a Hammer Strength Perimeter rack as the centerpiece. The gleaming 7,000-square-foot facility in Munster, Indiana has a large area devoted to Hammer Strength and Life Fitness strength equipment that dwarfs the cardio section of the club. We always listen to our members and hear what people are looking for.” “We’ve learned the day-to-day stuff and built the company from there. We’re hands on,” explained Mohammade Musleh (pictured on the far left). The Musleh brothers have plans to own around 20 locations five years from now. That number now stands at nine Anytime Fitness locations spread throughout northwest Indiana and the Chicago suburbs. The brothers listen to what members have to say, closely follow trends in the fitness industry, and learn from every franchise that they open.
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